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Dec 
13th
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10:30pm 
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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

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July 
22nd
, 
1:00pm
–
6:00pm 
PDT

REI 85th Anniversary Event

For 85 years, REI Co-op has been breaking the status quo and leading the industry in values-driven work, all while enabling more people to get outside. Come celebrate at the Seattle flagship store, where it all started with just 23 members in 1938.

 

Guests will get a behind-the-scenes look at REI’s history, from its community building to the industry-defining gear innovation that blazed new trails. There will be immersive installations celebrating those who helped build the co-op, KEXP DJ Larry Mizell, Jr. will be spinning, and we’ll have fancy cupcakes, too!

Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of them. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.


Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

Event Details

Get a behind-the-scenes look at how REI has been designing their future for the past 85 years. There will be archival elements to tell the story of how the co-op came to be, looks behind the curtain of how products are designed and tested, and interactive installations and experiences from local non-profit friends of the co-op.

Features

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KEXP DJ Larry Mizell, Jr.

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Immersive REI Co-op installations and booths

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Live screen printing

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Silent auction of one-of-a-kind art collab between REI and local artist Lara Kaminoff

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Limited edition Miir camp cup sales to benefit the REI Cooperative Action Fund

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Complimentary birthday themed food and drink

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Quest Trails scavenger hunt activity for kids

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Representatives and experiences from local non-profits Seattle Mountain Rescue and Mountains to Sound Greenway

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Stay connected to the outdoors

REI Cooperative Action Fund

HR Officer

Furniture Control

REI's History

Marketing Specialist

City Paradigm

About REI Membership

CEO

Earthworks Garden

Your Hosts

Sab Pell

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

Read the article
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Count it down

The Final Countdown!
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The Final Countdown!
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The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

See you online.

© 2023 Recreational Equipment, Inc. All rights reserved. REI and the REI Co-op logo are trademarks of Recreational Equipment, Inc.

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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